| The number of young kids under the age of 14 | | | | helicopter, nitro rc car, rc gas boat, remote |
| and infant, toddler and preschool in China is | | | | control helicopter, remote control car etc., |
| over 300,000,000, accounting for 25% of the | | | | each rc car(remote control car) costs about |
| whole population. Among them 80,000,000 live | | | | 20-65 dollars，rc gas boat(remote control |
| in the city, which form a large numbers of | | | | gas boat) is about 20-50 dollars，and the |
| toy consumption. Especially in recent years, | | | | price of rc helicopter differs between 450 - |
| parents identify with the concept that toys | | | | 2,000 dollars. 3. Plastic Toys Plastic has |
| can enlighten children on their intelligence, | | | | taken the place of metal, wood and have |
| moreover, majority of modern families in | | | | become the main material for toys making, |
| China only have one child, parents are | | | | because it costs low, easily deals with, |
| willing to spend on their child. Although | | | | safer and light. 4. Adult Toys Besides the |
| according to the official statistic, the toy | | | | children toys, adult toys in mainland of |
| sales in mainland of China are no more than | | | | China are also having large market. According |
| 2,000,000,000 dollars in 2006, it is | | | | to the latest investigation of China Social |
| estimated by people in this industry that the | | | | Investigation Office, 33% of adults think |
| actual market demands should be 9,000,000,000 | | | | they are fond of toys and would like to buy |
| dollars. People in this industry believe that | | | | them. It is investigated that except for |
| the forecast demands of Chinese toy market | | | | traditional Chinese Chess, I-go and kite, |
| will increase at a rate of 40% per year in | | | | adults prefer rc toys (remote control toys) |
| the following years, and the consumption of | | | | and hobby items, such as rc car, rc |
| Chinese toy market will hopefully exceed | | | | helicopter, nitro rc car, rc gas boat, remote |
| 13,000,000,000 dollars. In recent years, it | | | | control helicopter, remote control car etc. |
| appears some characteristics for toy sales in | | | | The last research of China Toys Association |
| mainland of China: 1. Model Toys Electric | | | | shows the acceptable toy price for most |
| model toys attract both children and adults, | | | | consumers in the large and medium sized |
| such as tank cars, cars installed with alarm | | | | cities is no more than 15 dollars. However, |
| whistle and so on. Though these toys are not | | | | in some large cities and some medium sized |
| cheap in price, especially the electric toys, | | | | cities, some ingenious and top graded toys |
| commonly between 8-10 dollars, some even as | | | | reaching up 150 dollars and even 1200 dollars |
| high as 80-100 dollars, but they have a | | | | still have their market. It takes an average |
| strong footing in the market. 2. RC Toys | | | | of about 5% of the whole year consumption for |
| Appeared with high technology, for instance, | | | | Chinese citizens to buy toys, and with the |
| electronic toys that can sound or shine, rc | | | | toy development of top grade, brightness and |
| toys and interactive toys that can speak or | | | | series, in particular, rc toys (remote |
| perform a series of actions are salable | | | | control toys) and hobby items, such as rc |
| goods. Presently, various rc toys on sale in | | | | car, rc helicopter, nitro rc car, rc gas |
| the market reach about 1 hundred kinds, | | | | boat, remote control helicopter, remote |
| mainly are variety of rc toys (remote control | | | | control car etc., the toy consumption will be |
| toys) and hobby items, such as rc car, rc | | | | in the status of advancing. |